West coast gangsta rap veteran Spice 1 quickly established himself in the early ‘90s with hits like “187 Proof ” & “Welcome to the Ghetto.” With the help of Too Short, Spice 1 was quickly signed to Jive Records roster only two years out of high school.

Here is Jive Records CEO Barry Weiss talking about the success of Spice 1. This aired on Rap City in 1993.